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Dear DPDK friend,

We're excited for spring to arrive, hence our design style: Urban Jungle. So get ready to enter the wilderness, and check out all the exciting opportunities February had in store for us! Not only that, but we have a great case for you too: Franx, a fintech startup. Take a seat and read all about DPDK's February.
Franx
Franx is a fintech startup in global currency trading. They are a new player, yet an intiative by a renowned Dutch bank. And as a new player on a heavily battled market, they needed an appearance and website that presents them in just the right fashion; with a mix of startup flair and experienced bank.

Strategy


We let ourselves be inspired be the number one proposition Franx offers: one account for all your incoming and outgoing currencies. Which virtually means they offer 'shapeshifting' of your money from one currency to the other.
Franx
Starting with the symbols international currencies, we created a design system consisting of rounded shapes that can shift from one contour to the next just as the currencies. So when you look at the final animated logo - a must for every modern brand - you understand what those shifting shapes resemble; all currencies can live in one place: Franx
Franx
Franx

Creative


To develop the website and it's content, we assisted Franx in photography as well as video. We even created a soundtrack for them and guided the production of copy. And since there is a lot to explain, we added a completely custom icon set to the brand's style.
Franx
Franx
The website itself is a combination of brand presentation and portfolio. Because in the end, it's not about image, but about how well we help to explain all the different USP's of the Franx platform. So we made an easy to use UX and design that works seamlessly on any device.
Franx

Production


And to keep it both engaging and performing, we made sure all the animations are triggered only when needed, and are as light as a feather. Diagonal lines come in from all sides as you scroll down the pages and texts position themselves just right as you go through the Franx story. All adding to that cutting edge feel that Franx has.
Franx
Franx
Naturalis
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