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Dear DPDK friend,
December focuses on details. We realised that - little things make bigger things happen. This month was filled with awesome subjects like: DORC, SoDa and Fonk50. Take a seat and don't forget to dot the i's!
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D.O.R.C. is a global company specialised in the fabrication of instruments and equipment for ophthalmic surgery. The clients, eye surgeons from all four corners of the earth are D.O.R.C.'s focal point.
As a global frontrunner on industry innovations, they needed an identity that's just as premium as their products.
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Thinking from a surgeon perspective, it's all about demanding the highest quality products. With the new principal photography, even the simplest disposable knife is presented as a cutting edge piece of equipment.
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A second way of focusing on quality is showing all the details. Show showcasing the EVA system - the flagship product - went from overview pictures to detail views in new perspectives.
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We followed up with a complete line of stationary and product brochures. All brought back to a clear, premium look inspired by the products on a white background. For content heavy print such as catalogues we developed a grid system that ensures a mix between text, colours and images.
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As icing on the cake, we were asked to redesign the EVA logo, presentation and even the machine livery as well. Bringing the separate branded EVA into the DORC family branding.
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Awesome news! DPDK ranked 3rd in FONK50's customer satisfaction research! We ranked 3rd in the catagorie top 5 big agencies. And we ranked 5th for most creative agency. #GoTeam
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SoDa is a selected group of leading digital agencies collaborating worldwide on the positioning of the digital marketing and communication industry.
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It's an invite-only network and guess who got invited! Joining SoDa could result in greater opportunities for us and our clients!
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For KNMP we went out and spend some time in a film studio to enrich the content of Apotheek.nl. We filmed 100 videos in 3 days with 4 pharmacists. Stay tuned for more info!
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20 years of advertising led to a two year sabbatical in Portland, where he introduced homemade stroopwafels to the gorgeous state of Oregon. Now, Rob joined DPDK as Digital Strategy Director. He still calls PDX his home, has no friends on powder days, is an avid kickboxer and wears a tattoo that says “Heb je alles?“.
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She joined the DPDK family as an intern to learn about Communication and Marketing. Listening to music and binging Netflix are her favourite things to do.
If that isn't an option, she loves to go out and have a couple of drinks with her friends.
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