New Work for Nike! Featuring the game changing Nike Epic React, we created the Nike Reactor campaign. Get the world going and experience the soft and springy, light and long-lasting running shoes. An energetic collaboration between our Rotterdam- and New York office. See for yourself or visit in-store.
Instant GO

Winner of Dutch Coolest Brand 2017 we present Naturalis Topstukken. This month we are showcasing one of their most recent projects - a collection of the finest history pieces, in ‘Topstukken'. Take a look and be amazed.

Strategy

Just like nature itself, the platform is designed around the growth and evolution of the collection, and keeps expanding over time. And because all of the items are equally important and have their own unique story, the Masterpieces interface is built around the premise of wonder and discovery.

Creative

The Masterpieces collection is a canvas users can discover by freely moving in all directions while they browse images of the specimens. To discover more, click or tap and discover what makes this specimen important & unique in terms of the Naturalis collection and natural history in general. Naturalis scientists and curators tell you stories about the amazing details, history or backgrounds of the species and specimens. Each page is ended with other masterpieces. The connection between them all? There is none! Enabling you to stumble from one amazing piece onto another and discover just how diverse the collection - and nature - really is.

Production

Together with the Naturalis photography team we developed a photography style and workflow that has all masterpieces looking consistent and at their very best and throughout; they seem ready to fly, walk or swim away from the page.