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Humanizing everything
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Summer is coming to an end and most of us are getting back to the grind. As we look back at an
enjoyable summer holiday, we can’t help but rejoice at the fact that our social lives are slowly
but
surely picking up again, bit by bit.
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In this time, the digital landscape has received an incredible boost. Digital experiences are
replacing human connection and interaction, and we’ve now started searching for a human touch in
the
digital world around us. Ten times out of ten, a customer would choose to interact with a person
over
a cold, corporate entity. That brings us to this month’s newsletter:
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Humanizing everything.
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Stevi joins the FWA jury
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Our very own Stevi has been chosen to become a judge for the Favorite Website Awards (FWA).
FWA is
one of the oldest and most prestigious awards programs for web design. As a judge, Stevi
will use
her eye for exceptional design to scope out and vote on innovative digital projects. Chief
Creative Officer Michael Vromans had a quick chat with her about her new role and what it
entails.
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We’ve expanded our team with 3 key senior hires
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DPDK is growing! We’ve recently welcomed 3 new senior members to our team: say hello to
Helga
Torrezan, our new Head of Strategy; Davide Mancini, our Creative Director; and Marianela
Queme,
our new Technical Director. We’re thrilled to have them on our team and can’t wait to see
them
shine.
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From an app to a portal: upgrading a digital sales
tool
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In 2018, we built a customized bidding app for our partner Orange Business Services. We
teamed up
with them again to upgrade the app and turn it into a portal. The new portal “Touchpoint”
offers
real-time bidding information and allows Orange’s sales team to carry out bids more easily
and
efficiently. Due to its success, Orange has now implemented the portal globally.
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Managing brand assets is one of the biggest time wasters for today’s marketers. In this article,
our
CEO Pim van Helten explains how brand portals address this problem and make brand asset
management
easier.
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In an age where competition is fierce and ever-growing, driving high quality traffic to your
website
is no walk in the park. In this article, our Head of Performance Ben Verschuur breaks down 10
effective ways to draw website traffic from your target audience.
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The importance of humanising design
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Time and again, great companies (read Google, Apple, Amazon etc) are increasingly
emphasising
on
humanising their product. It’s time for products to evolve from providing just utility
to
users, to
being an extension of the user themselves.
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How to write digital products with personality
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The right words will shape the entire experience.
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Charlotte
Schram-Kodde
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Meet Charlotte, our new Business Analyst. She lives with her family in Effen, a
little
village
not too
far from Breda. Before joining the team, she worked for KNMP, our long-standing
client.
Besides
working
hard, Charlotte also loves to play hard. She’s been an avid hockey player since she
was
just 7
years
old. When she’s not at work or on the hockey field, she loves to kick back with some
good
drinks
with
friends. She also loves strolling through the woods, playing board games with her
husband
and 4
children, and embarking on different Lego projects. You’ll even find a Lego flower
bouquet
on
her dining
table!
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Duncan
Palmer
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Say hello to Duncan, who’s joining the team as Senior Project Manager. Duncan has a
decade
of
marketing
experience, working for a range of clients across various industries. He is
passionate
about
helping
teams produce high-quality work and loves the experiential evolution of technology.
Outside
work, Duncan
stays active by running through the heide around Hilversum and spending quality time
with
his
daughters.
He’s also an admirer of the arts and enjoys visiting museums, art galleries, and
unwinding
with
a good
book.
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Kevin
Nijland
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Meet Kevin, our Motion Design/Video Producer intern. Kevin is from Amersfoort and
studies
Film
and
Audio-visual Media in Amsterdam. School aside, he enjoys bouldering - which, if
you’re not
familiar with
it, is a branch of the climbing sport. Kevin also likes to spend his free time
finding new
hobbies. He’s
on a mission to find his true passion, which means he never shies away from trying
new
things. A
true
adventure-seeker!
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