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As 2021 draws to a close, we look back at a year marked by incredible advancements and increasing adoption of artificial intelligence (AI) technologies. With AI entering the mainstream, we look forward to seeing how it can complement human intelligence to reach greater heights and determine the future of intelligent work. With that in mind, let’s dive into this month’s issue: crafted authenticity. |
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The future of marketing GuideOur fresh new guide “The future of marketing” looks towards the future and shines a light on the marketing fundamentals that are shaping the digital industry and you need to get right. Learn how to use these anti-trends to craft - and recraft - your marketing strategy for 2022 and beyond. |
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The importance of data-driven creativity and what it means for marketersWe’re living in the age of big data. Whether we like it or not, data has become an invaluable marketing resource. Yet marketers often have a love-hate relationship with data, seeing it as a creativity killer. But what if we told you data and creativity go hand in hand? Our Head of Performance Ben Verschuur explores the importance of data-driven creativity in this article. |
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The future of marketing: the anti-trends to embrace in 2022 and beyondAs we look ahead to 2022, it’s time to reflect on the marketing fundamentals that need to be at the very core of your game plan. The anti-trends that may not be hot and happening, but are too important not to discuss. Let’s focus on fixing your brand, CX, data capabilities, and tech stack. The future of marketing hinges on these fundamentals. |
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NFT Drop — HPPRS NFTs by SHAKKABLOOD“For the past couple of months, in the NFT space; PFP projects have been bursting and tooling the legacy of successful early projects. Think of Bored Ape Club for example. Ever since we have been seeing many incredible PFP projects, I think they bring the NFTs to another level. It’s not just about making them, it’s about the art, the storytelling, the team coordination, and building a community onto something greater than hype.” |
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Pantone “creates” new shade for Color of the Year 2022Pantone has announced its colour of the year for 2022, naming Pantone 17-3938 Very Peri as its choice. The American colour company endorses a shade every year which it believes will be particularly widely used in the year to come. This year marks the first time a colour has been created specifically for Pantone’s colour of the year designation. |
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Bedriye KuyumcuMeet Bedriye, our Employee Experience Intern. Bedriye is from Turkey and currently lives in Utrecht. She double majored in Psychology and Business Administration during her Bachelor’s, before setting off to undertake a Master’s in Work and Organizational Psychology at Utrecht University. She is curious and determined to foster a high-quality working culture with the best HR practices. In her spare time, she enjoys traveling, cooking pasta with her friends, and exploring the city. |
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Firzanah Akmal EirfanSay hello to Frizanah. She is in the final year of her Bachelor’s and studies International Business at Grenoble Ecole de Management in France. She loves watching inspiring movies and Netflix series that defy the norm. That being said, reruns of Modern Family are a must. When she’s traveling, the most important thing on her to-do list is feasting on the country’s national delicacies. |
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Natasja ErftemeijerHere comes Natasja, our new Digital Project Manager. With her background in (Multi) Media and Business, she knows her way around the digital world. She is driven to identify the golden eggs and deliver high-quality work together with her team. Besides planning and organizing M&M’s by color, Natasja loves long walks in nature (including coffee & dogs) and kickboxing. As long as it is something active. |
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Mafalda MadeiraMeet Mafalda, our Producer intern. Mafalda is from Portugal and currently lives in Rotterdam. She completed her bachelor’s in Audiovisual and Multimedia in Lisbon, where she became very interested in video producing and broadcasting. She then traveled to Amsterdam to enroll in a Film Production Diploma program to gain more practical experience in the field. She became passionate about telling stories, promoting brands and initiatives through visual content, and worked as a videographer for the past 2 years. In her spare time, she loves to explore, travel and cook, but some days she also enjoys being buried in blankets and having a movie marathon. |
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