Designers as Curators not Creators

Sparking life-changing conversations with Viamo

Our partner Viamo enables NGOs, governments, and businesses to engage with people from low-income countries through mobile phones. We recently helped them with a brand refresh, followed by the development of an innovative new corporate website. The new website captures the essence of the Viamo brand and is designed to increase conversion rates.

Uncovering the power of emotional branding with Billink

In today’s competitive landscape, offering memorable experiences is key to brand success. Customers won’t always remember what you did or said, but they will remember how you made them feel. Dutch Buy Now Pay Later (BNPL) provider Billink acknowledged this truism and asked us to create an enhanced brand experience. Read all about the nuts and bolts of the rebranding and the multi-channel awareness campaign we launched to reveal Billink’s fresh new brand identity in our CFO Paul Jitta’s article.

The importance of brand consistency

“Consistency is key.” It’s a cliché, but it’s true. Especially when it comes to building a strong brand. The most successful brands are those that know what they stand for and communicate this consistently with their customers. But why exactly is brand consistency so important? And what happens if you fail to maintain consistency? Find out in our CEO Pim van Helten’s article.

Safer roads for a better future: refreshing Rosco Vision’s brand identity

Rosco Vision is an American automotive visual safety systems manufacturer. They’ve been in business for over 100 years (!) and thought it was time for a brand refresh and repositioning. We teamed up and created a bold, modern, and powerful brand identity that is visually appealing, reflects their brand promise, and positions them as an innovative and unique tech company. Rosco Vision’s new brand identity boasts a stylish new logo, font, typography, colors, photography guidelines, product design, and package design - the works!

8 effective SEO techniques to drive website traffic

Search engine optimization (SEO) is one of the most effective tools for boosting online visibility and increasing website traffic. Every aspect of your website affects SEO, from design to loading speed. There’s a lot to get right, which can be overwhelming. Don’t fret - our Head of Performance Ben Verschuur offers 8 tips to building a solid SEO strategy in this article.

The slow death of creativity

Introducing DPDK’s creativity series: a collection of articles exploring the role of creativity in achieving digital success. In our first article of the series, our Chief Creative Officer Michael Vromans explores why creativity is disappearing and why it’s crucial to bring it back to the heart of the customer experience.

AI and the future of design: what will the designer of 2025 look like?

AI is revolutionizing design. The increased speed and efficiency offered by AI tools enables designers to create designs quicker and more cost-efficiently. Designers no longer have to create designs from scratch or solve complex design challenges on their own. That being said, the emergence of AI in the design field brings many questions to mind: How will the role of designers be impacted? What skills will future designers need? How can we create AI tools that can interpret human taste? Artefact’s article explores these questions and more.

This Show is Curated by a Machine

The Museum of Wild and Newfangled Art is an international online platform exhibiting unique artwork that incorporates innovative new technologies. The museum recently ran an AI-curated exhibition called ‘This Show is Curated by a Machine.” The exhibition was curated after an analysis of art pieces from a range of museums. It includes a comparison with human curation, which begs the question: will AI replace human curation? Or will art be optimized by AI, almost like how websites are optimized for SEO? The possibilities are endless.

Parikrama Rai

Introducing Parikrama, our new Digital Marketing Specialist. Hailing from the beautiful nation of Nepal, Parikrama came to the Netherlands eight years ago to pursue a Bachelor’s in Business Administration from Erasmus University. She then went on to do a Master’s in Marketing Management. In these eight years, she has reached many milestones - from falling in love to gaining valuable industry experience. She also found time to binge-watch a LOT of TV shows and anime.

Lisette Valk

Meet Lisette, our new Head of HR. After 17 years of HR experience in an outsourcing company, she has now stepped into a whole new world of digital transformation. As an HR professional, she is always striving to get the best out of people and the organization. Her expertise lies in building high-performance teams. She’s a real people’s person and understands the importance of trust and honesty. She’s looking forward to her new role and to taking DPDK to greater heights.

Bas van Iterson

Say hello to Bas, our new part-time Designer. Born and raised in the Netherlands, he’s currently in his third year of university studying Communication and Multimedia Design at the Hague University. Bas isn’t entirely “new” to the team - he actually did an internship at DPDK last year. Now that he’s found his way back to us, he’s looking forward to growing his skills and experimenting with new design techniques. Apart from designing, he loves to go on morning runs, read good books, and watch movies.